SAP Commerce Cloud is a powerful e-commerce platform that provides businesses with a comprehensive suite of tools for managing their online sales. However, with so many features and capabilities, it can be difficult to know where to start. This is where intelligent selling services come in.
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Intelligent selling services are designed to help businesses get the most out of their SAP Commerce Cloud investment. By leveraging advanced analytics and machine learning algorithms, these services can help businesses identify key trends and insights that can inform sales strategies, improve customer engagement, and ultimately drive revenue growth.
Overview: What Is SAP CX Intelligent Selling Services?
SAP offers a lot of new systems and modules that can help businesses revolutionize their existing obsolete processes and workflows. The CX Intelligent Selling Services or ISS is one such module hosted on the cloud network that can be leveraged to personalize customer experience throughout the journey based on real-time behavioral analysis. Powered by complex artificial intelligence and machine learning algorithms and featuring a complicated neural network frame, ISS can gather real-time data on customer actions and behaviors and accordingly generate results, like recommending products, personalizing UX, and determining the current conversion rate.
Key Features Of SAP ISS
SAP Commerce Cloud offers a range of intelligent selling services that can help businesses to improve their sales and customer engagement. Some key features of these services include:
- Machine learning-driven recommendations: The platform uses machine learning to recommend products, services and content to customers, helping businesses to increase cross-selling and upselling opportunities.
- AI-powered chatbots: The platform includes an AI-powered chatbot that can answer customer queries and provide personalized product recommendations, helping businesses to improve customer service and reduce support costs.
- Recommendations And Merchandising: SAP ISS leverages predictive analytics to gather real-time behavioral and contextual information on the customers and evaluate the same to generate future insights. For instance, it unravels the trends in a customer’s click actions on the website and accordingly generates product recommendations in that instance.
- A/B Testing: It comes with an A/B testing suite that allows sales representatives to compare two different product mixes managed under the same action strategy. With this, it becomes easier to determine the best performing product so that the marketing strategies can be improvised accordingly for achieving the goals and key objectives.
- Merchandising Reporting: One of the key features of SAP Intelligent Selling Services is merchandising reporting via which you can analyze the overall audience coverage, click-through rate, real-time responses, and conversion ratio with ease. These consolidated reports will further assist you in modifying the customer targeting and engagement strategies so that the overall revenue and response can be enhanced.
- Product Filtering: Since SAP Commerce Cloud allows ecommerce businesses to display the products in a carousel format, you can make use of ISS to filter the options. In other words, you can premeditated the product settings to display only those recommended products in the carousel that are currently in stock while eliminating the out of stock products.
- Multi-Site Support: With SAP Intelligent Selling Services, you can now integrate multiple ecommerce storefronts operating on SAP Commerce Cloud. It will allow you to optimize each ecommerce store according to the target audience, business drivers, and the premeditated KPIs for further improvement and enhanced productivity.
Compatibility of SAP commerce cloud’s intelligent selling services
The Intelligent Selling Services module displays excellent compatibility with SAP Commerce Cloud, allowing businesses to upscale their ecommerce stores and improve the KPIs through optimization strategies. What’s more is its compatibility with three different storefront configurations, including:
- B2C Accelerator
- B2B SAP Commerce Cloud Composable storefront
- B2C SAP Commerce Cloud Composable storefront
Accessing SAP ISS For Business Transformation
Tapping into SAP Intelligent Selling Services will open a host of benefits for facilitating business transformation and fostering innovation.
- SAP ISS improves product discovery by collecting real-time customer data and displaying relevant recommendations in the product carousel.
- With accurate product and merchandising recommendations, ecommerce B2C and B2B businesses can enhance their brand value while establishing a firm market position.
- SAP ISS helps improve the customer experience by allowing businesses to enhance personalization. It further helps in driving a higher conversion rate.
Three important functionality modules of Intelligent Selling Service
SAP ISS works comprehensively on three different modules, each handling a certain set of functions. Below we have described these modules in brief for better understanding.
Foundation
The Foundation module of SAP ISS leverages artificial intelligence algorithms for evaluating customer data and unearthing their behavioral trends and patterns. That’s why it helps in predicting buying patterns, generating accurate product recommendations, personalizing a customer’s journey, and producing higher leads. Apart from this, it implements predictive AI to automate routine tasks, including lead and behavioral scoring, sales forecasting, and customer segmentation.
Merchandising
This module is responsible for enhancing the efficiency and deliverables of retail operations. Merchants and retailers can leverage it to make well-informed decisions about product placement, inventory management, dynamic pricing, and so on. The built-in AI and ML algorithms constantly run checks on different data assets, allowing businesses to optimize their product roadmaps, track inventory stocks, and create customer-specific promotions.
Recommendation
As the name suggests, the Recommendation module gathers behavioral and contextual customer data and run predictive analysis to understand the customer’s persona and action trends. Doing so, it can generate accurate product recommendations to be displayed across the carousel, thereby enhancing user engagement rate and offering a more personalized CX.
Transform Your Sales Operations In Real-Time With SAP ISS
If you are inspired by the vast scope of SAP Intelligent Selling Services, it’s time you integrate the ecommerce stores running on SAP Hybris with this module. Reach out to us at GoWide Solutions to understand ISS’s capabilities and key features in detail so that you can make the right call and propel your business towards the next-level digital transformation phase.
