MISA – The Ministry of Investment of Saudi Arabia
MISA is a prominent Middle Eastern government ministry responsible for overseeing domestic and foreign investments to drive national economic growth. Operating at the intersection of international diplomacy and high-finance, the Ministry manages multi-billion dollar capital flows and facilitates entry for global investors into the regional market. By modernizing their digital infrastructure, MISA aims to provide a secure, world-class experience that attracts primary investment demographics, specifically from the Chinese market.
Overseeing all domestic and international capital flows to ensure long-term economic stability and growth.
Supporting thousands of foreign entities, with a dedicated digital bridge for Chinese-speaking investors.
Moving from legacy silos to a unified SAP C4C and Commerce Cloud ecosystem for seamless investor onboarding.
MISA faced significant hurdles in maintaining its position as a global investment hub due to an aging technical stack. Key challenges included:
GoWide implemented a multi-phase digital roadmap that unified CRM, Commerce, and Multilingual support into one cohesive platform.
SAP Commerce Cloud
SAP C4C
SAP CRM
SAP CPI/BTP
Mastercard Integration
The transformation of MISA’s customer engagement platform, led by Gowide, modernised its legacy SAP CRM environment into a scalable SAP Sales Cloud (C4C) ecosystem. This shift enhanced agility, improved data visibility, and streamlined investor and stakeholder management processes.
In addition, the platform was strengthened with multi-language capability including Chinese localisation, expanding accessibility for international investors. Upgraded and integrated payment systems further improved transaction efficiency and reliability.
Together, these enhancements delivered a more connected, future-ready digital foundation that aligns customer engagement, operational efficiency, and global outreach.
Directly contributed to a 70% increase in investment from the Chinese market following localization.
Delivered a simplified and intuitive C4C interface, significantly increasing investor trust and engagement.
Reduced manual effort and response times through automated workflows for leads, quotes, and activities.
Enabled faster, data-driven decisions via real-time reporting and customized dashboards.
Have a similar project in mind? Let’s identify the right technology stack to innovate and scale your operations.
